Workshop | Making Fitness Your Business
This series of workshops will help you start and build your fitness business. Whether you make it a full-time job or a side-hustle.
Sharing your love of exercise and the benefits it can bring is a rewarding way to spend your time. Whether you make it a full-time job or a side-hustle. But getting people to turn up and trust you with their training is a challenge.
Whether you want to be a coach, a PT, a fitness instructor or a yoga teacher – or you just don’t know yet, you’ll benefit from taking part in these sessions.
The first series is now complete but all workshops are available to view as replays below. Recordings cover the main 60 minutes of the workshop. The Q&A is not included for participant privacy.
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Session One: Getting clear on your why, who and how
What we cover…
- Getting clear on who you want to help – who and where is your target market, and how are you going to reach them?
- What is it that you have to offer – identifying what sets you apart from other trainers in your area and what services you’ll offer.
- What sort of business do you want to build – get clear on your vision and what is possible in the short and long-term.
- The essential admin of the early days – getting qualified, getting insured and finding a venue.
Session Two: Promoting Your Business
What we cover…
- Getting people to show up – getting paying clients, 12 months of the year. Yes, even when it’s cold and rainy.
- How to stand out – finding your niche and defining your brand.
- Marketing your business – telling your story and connecting with your audience.
- Using social media to promote your business – which platforms to be on and how to make them work for you.
- Press and PR – approaching the media and gaining coverage.
Session Three: Sales, pricing and online fitness
What we’ll cover…
- Pricing your services – knowing your worth, deciding your fees and structuring your prices.
- Expanding your revenue streams – adding value for your clients and diversifying your income for a more resilient business.
- Keeping clients coming back – building loyalty and generating repeat business.
- Online coaching – how to take your business online and reach more clients.
You’ll finish each session with an action plan of the steps you need to take in the coming weeks.
About your host…
I set up Lazy Girl Running in 2013 as a hobby. It soon became my ‘side hustle’ and grew to become my full-time business. I’ve taught hundreds of women to run, my beginners courses fill up fast and I always have a waiting list.
My background is in journalism. I’ve worked on newspapers and magazines, and I still write for Women’s Running magazine as a columnist and regular coach. I know how to write copy that tells a story and pulls people in. And I know how to generate publicity – my running groups have been recommended by Time Out London, Runners’ World, Women’s Health magazine and Stylist. I’ve been a guest on Marathon Talk, the Runners’ World podcast, BBC Radio and Sky Sports News.
As well as coaching runners, I also train new Run Leaders as a Tutor for England Athletics. And a few years ago I held workshops called ‘A Bit on the Side’ which were all about helping people find their passion project.
Catch-up with Sessions
You can purchase a playback of sessions via my Ko-Fi Store below.